ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
383 topics found for
“influence”
Stakeholder Analysis
The process of identifying and assessing the influence and interest of various stakeholders in a project, to prioritize engagement and communication strategies.
Social Theory
The study of social relationships, structures, and processes.
Availability Bias
A cognitive bias where people overestimate the importance of information that is readily available.
User Control
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
Pseudo Set Framing
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
Integrated Behavior Model
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
Bi-Directionality
A concept in communication and interaction where information or influence flows in two directions.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.