Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
Designing products that leverage behavioral science to influence user behavior in positive ways.
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
The tendency for individuals to recall information that is consistent with their current mood.
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making.