Proximity
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
53 topics found for
“influence reinforcement”
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
Optimal Arousal Theory
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Intention Action Gap
The discrepancy between what people intend to do and what they actually do.