Actor-Observer Bias
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
161 topics found for
“information influence”
Cognitive Theory
The study of mental processes such as perception, memory, reasoning, and problem-solving.
Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
Figure-Ground
A Gestalt principle that describes the visual relationship between a figure and its background, crucial for understanding visual perception.
Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.