Directed Cognition
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
The Principle of Front Doors is an information architecture guideline that acknowledges multiple entry points into a website or system.
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
A theory that suggests the depth of processing (shallow to deep) affects how well information is remembered.
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.