Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
161 topics found for
“information influence”
Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
c12s
Numeronym for the word "Communications" (C + 12 letters + S).
Multimodal Theory
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile.
Miller’s Law
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.