Innovation Theory
The study of how new ideas, products, and processes are developed and brought to market.
The study of how new ideas, products, and processes are developed and brought to market.
The use of parallel structures in writing and design to create balance and rhythm, enhancing readability and aesthetic appeal.
An algorithm used by Google Search to rank web pages in their search engine results, based on the number and quality of links to a page.
The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them initially.
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making.
The difference between a brand's desired perception and the actual perception held by consumers.
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
A decentralized digital ledger that records transactions across many computers in a way that ensures the security and transparency of data.