Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
125 topics found for
“information prominence”
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Shift-Left Testing
A practice of performing testing activities earlier in the software development lifecycle to identify and address issues sooner.
Big Data Engineer
A professional who designs, builds, and maintains systems for processing large-scale data sets.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.