Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.
125 topics found for
“information prominence”
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
Recognition Over Recall
A design principle that suggests interfaces should minimize the need for users to recall information from memory, instead providing cues to aid recognition.
Wall Walk
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
Descriptive Analytics
The interpretation of historical data to identify trends and patterns.
Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.