Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.