Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
57 topics found for
“informed choices”
Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
Data-Driven Design
An approach to design that relies on data and analytics to inform decisions and measure success.
Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.