Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
57 topics found for
“informed choices”
Critical Thinking
The objective analysis and evaluation of an issue in order to form a judgment.
Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Decision Architecture
The design of environments in which people make decisions, influencing their choices and behaviors.
Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Intertemporal Choice
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.