Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
49 topics found for
“initial engagement”
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Onboarding
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.