Product Council
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line.
49 topics found for
“initial engagement”
MVE
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
Extinction Burst
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.