Survivorship Bias
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures.
66 topics found for
“innovation assessment”
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Feasibility Study
An analysis that assesses the practicality and potential success of a proposed project or system.
Subadditivity Effect
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
Squint Test
A technique used to assess the visual hierarchy of a design by squinting to see which elements stand out the most.
5-Second Test
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
Three-Sigma Rule
A statistical rule stating that nearly all values in a normal distribution (99.7%) lie within three standard deviations (sigma) of the mean.
GQM
Goal-Question-Metrics (GQM) is a framework for defining and interpreting software metrics by identifying goals, formulating questions to determine if the goals are met, and applying metrics to answer those questions.
SEO Audit
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.