Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
66 topics found for
“innovation assessment”
Viability Risk
The risk that the product will not be financially or strategically sustainable for the business, potentially leading to a lack of support or profitability.
Subadditivity Effect
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
Squint Test
A technique used to assess the visual hierarchy of a design by squinting to see which elements stand out the most.
Feasibility Study
An analysis that assesses the practicality and potential success of a proposed project or system.
Three-Sigma Rule
A statistical rule stating that nearly all values in a normal distribution (99.7%) lie within three standard deviations (sigma) of the mean.
5-Second Test
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
SEO Audit
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.
Requirements Gathering
The process of collecting and documenting the needs and expectations of stakeholders for a new or modified product or system.