Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
128 topics found for
“innovation planning”
Viability Risk
The risk that the product will not be financially or strategically sustainable for the business, potentially leading to a lack of support or profitability.
Unfreeze-Change-Refreeze
A model of organizational change management that involves preparing for change (unfreeze), implementing change (change), and solidifying the new state (refreeze).
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Product Council
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line.
Commodification of Design
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.
Change Management Principles
The fundamental guidelines and practices that underpin effective change management, ensuring successful implementation of changes.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Burndown Chart
A graphical representation showing the amount of work remaining versus time, used in agile project management to track progress.