Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
1224 topics found for
“innovation planning”
OKR
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
Spike
A short, time-boxed period used in Agile development to research a concept or explore a new technology.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Digital Product Manager
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
Lag Effect
A phenomenon where learning is improved when study sessions are spaced out over time rather than crammed together.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.