Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
906 topics found for
“innovation planning”
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
Spike
A short, time-boxed period used in Agile development to research a concept or explore a new technology.
Walkthrough Modal
A guided, interactive overlay that introduces users to features or tasks within an application.
Avatar
A graphical representation of a user or their character in digital environments.
Behavioral User Experience
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
API
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.