Tree Testing
A usability technique used to evaluate the findability and labeling of topics in a website's structure by having participants find specific items in a simplified text version of the site.
A usability technique used to evaluate the findability and labeling of topics in a website's structure by having participants find specific items in a simplified text version of the site.
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
A systematic evaluation of all features in a product to determine their usage, effectiveness, and alignment with business goals.
The tendency for individuals to put in less effort when working in a group compared to when working alone, due to reduced accountability.
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
The use of touch sensations to communicate information to users, often through vibrations or other tactile responses in devices.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
The level of awareness or popularity a product or brand has among consumers.