Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Numeronym for the word "Accessibility" (A + 11 letters + Y), designing for ease of use by all people, ensuring equal access to those with disabilities.
Practical applications of behavioral science to understand and influence human behavior in various contexts.
A broader, more informal community of interest that spans across the entire organization, focusing on shared topics such as agile practices or UX design.
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
The percentage of email recipients who open a given email.
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.