Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
906 topics found for
“innovation planning”
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Generation Effect
A phenomenon where information is better remembered if it is generated from one's own mind rather than simply read.
Lean UX
A user experience design methodology focused on rapid iteration, collaboration, and learning through experimentation.
Conspicuity
The ability of an object to stand out and attract attention within its environment.
Scrum Agile Framework
An Agile project management framework that uses iterative cycles, called sprints, to deliver incremental improvements and adapt to changing requirements.
Enabling Team
A team that supports other teams by providing specialized expertise and tools to improve their performance.
Design Pattern
A reusable solution to common design problems that provides a standard way of addressing recurring issues in design.
Speed Dating
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.