Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
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“innovation planning”
Connectedness
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.
Gaze Cueing
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
Principle of Contrast
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
Screen Physical Width
The actual width of a screen, typically measured in inches or millimeters, impacting the layout and design of user interfaces.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Chunking
A cognitive process that groups information into manageable units, making it easier to remember and process.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Mobile-First
A design strategy that prioritizes the mobile user experience by designing for mobile devices first before scaling up to larger screens.