Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
378 topics found for
“innovation strategy”
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Cross-Selling
The practice of selling additional products or services to an existing customer.
Inflection Point
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Portfolio Management
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives.
Content Ecology
The dynamic system of content creation, distribution, and interaction within an environment.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.