Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
378 topics found for
“innovation strategy”
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Winner’s Curse
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
Canary Testing
A deployment strategy where a new version is released to a small subset of users to detect any issues before a full rollout.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.