Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
378 topics found for
“innovation strategy”
Creative Confidence
The belief in one's ability to create change through creativity, often leading to more innovative and effective problem-solving.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Growth Hacking
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
Product-Led Culture
A business culture that prioritizes product development and innovation as the key drivers of growth and success, often involving cross-functional collaboration.
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Principles Over Processes
A design philosophy that emphasizes core design principles over rigid adherence to standardized processes.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Worst Possible Idea
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.