Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
378 topics found for
“innovation strategy”
Marketecture
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Story Points
A unit of measure used in Agile project management to estimate the relative effort required to complete a user story or task.
Retrospective
A meeting held at the end of a project or development cycle, also known as a "post-mortem," to review what went well, what didn't, and how processes can be improved in the future.
Story Mapping
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
Digital Wellness
The pursuit of a healthy relationship with technology, balancing its use to enhance well-being without causing harm.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.