Backcasting
A planning method that starts with defining a desirable future and then works backwards to identify steps to achieve that future.
A planning method that starts with defining a desirable future and then works backwards to identify steps to achieve that future.
The pursuit of a healthy relationship with technology, balancing its use to enhance well-being without causing harm.
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
An environment closer to production where final testing and validation occur.
A theory of emotion suggesting that physical and emotional responses to stimuli occur simultaneously and independently.
A phenomenon where the probability of recalling an item from a list depends on the length of the list.
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
The distribution of a new or updated software product to users.
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.