Business Model Canvas
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
378 topics found for
“innovation strategy”
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
B2B
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
Design Leadership
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
Business Transformation
A change management strategy that aligns people, process, and technology initiatives to improve performance and achieve business goals.