Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
The level of sophistication and integration of design practices within an organization's processes and culture.
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
The stages a customer goes through from awareness to purchase and post-purchase activities.
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
The process of defining a product's objectives, strategy, and roadmap, ensuring alignment with market needs and business goals.
The process of examining large and varied data sets to uncover hidden patterns, correlations, and insights.
A design strategy that prioritizes the mobile user experience by designing for mobile devices first before scaling up to larger screens.