Product Enablement
The strategies and tools used to ensure that sales, marketing, and customer service teams have the necessary resources to effectively promote and support a product.
378 topics found for
“innovation strategy”
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Reward Substitution
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
Content Inventory
A comprehensive list of all content within a system, used to manage and optimize content.
Group Product Manager
A role responsible for overseeing multiple product managers and ensuring alignment and collaboration across different product lines within an organization.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.