IVR
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information, and routes calls to the appropriate recipient. It improves customer service and automates information retrieval.
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“innovative solutions”
Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible. Important for optimizing the placement of key content to ensure it captures user attention.
Digital Wellness
The pursuit of a healthy relationship with technology, balancing its use to enhance well-being without causing harm. Important for promoting healthy technology use and designing user experiences that support well-being.
Behavioral Audit
A systematic evaluation of behaviors within an organization or process to identify areas for improvement and ensure alignment with goals. Crucial for understanding and improving user behaviors and organizational processes.
Google Effect
The tendency to forget information that can be easily found online, also known as digital amnesia. Important for understanding how access to information impacts memory and designing experiences accordingly.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field. Crucial for designing layouts that maximize visibility and impact of key elements.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites. Crucial for understanding and optimizing website traffic and marketing strategies.
Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback. Crucial for ensuring that a product will meet market needs and be successful.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model. Important for ensuring that products meet market needs and customer expectations.
Product Engagement Score
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback. Crucial for assessing user satisfaction and identifying areas for improvement in the product experience.
Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices. Essential for understanding decision-making under risk.
Dunning-Kruger Effect
A cognitive bias where individuals with low ability at a task overestimate their ability, while experts underestimate their competence. Crucial for designers to create educational content and user interfaces that accommodate varying levels of user expertise.
Signifier
A visual or auditory cue that indicates how to interact with an element in the user interface. Crucial for enhancing usability by clearly communicating the purpose and function of UI elements.
Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast. Crucial for creating balanced and visually appealing designs.
Negative Prompt
In AI and machine learning, a prompt that specifies what should be avoided or excluded in the generated output, guiding the system to produce more accurate and relevant results. Crucial for refining AI-generated content by providing clear instructions on undesired elements, improving output quality and relevance.
Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information. Designers must avoid compulsory actions and provide optional choices to respect user autonomy.
Bucket Sort
A sorting algorithm that distributes elements into a number of buckets, sorts each bucket individually, and then combines the buckets to get the sorted list. Useful for understanding more advanced algorithmic techniques and their applications.
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process. Important for visualizing and communicating design concepts and user journeys.
Interface Interference
A dark pattern where the user interface is manipulated in a way that prioritizes certain actions over others to benefit the company. It's crucial to avoid this tactic and design fair interfaces without manipulating user actions.
Behavior Enrichments
Modifications or additions to a system that encourage specific user behaviors. Important for guiding user actions and improving the effectiveness of interactions.
Goal Gradient Effect
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal. Important for designing systems that motivate users effectively.
Central Limit Theorem
A statistical theory that states that the distribution of sample means approximates a normal distribution as the sample size becomes larger, regardless of the population's distribution. Important for making inferences about population parameters and ensuring the validity of statistical tests in digital product design.
Touch Target
The area within which a user can interact with an element, designed to be large enough for easy tapping. Essential for creating accessible and user-friendly touch interfaces.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction. Important for building customer loyalty and enhancing brand reputation.
Product Enablement
The strategies and tools used to ensure that sales, marketing, and customer service teams have the necessary resources to effectively promote and support a product. Essential for aligning internal teams and ensuring successful product adoption and customer satisfaction.
Executive Function
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation. Crucial for designing interfaces and experiences that support users' cognitive abilities.
Human Factors
The study of how humans interact with systems and products, focusing on improving usability and performance. Crucial for designing user-friendly systems and products.
Visual Depiction Effect
A phenomenon where people better understand and remember information when it is presented visually. Crucial for designing effective and engaging visual content.
Density Independence
The principle that ensures user interface elements maintain their size and proportion across different screen densities. Essential for creating a consistent user experience across various devices.
Fogg Behavior Model
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers. Crucial for designing interventions and experiences that effectively change user behavior.
Breakpoint
A specific viewport dimension at which a website's layout adjusts to provide an optimal viewing experience across different screen sizes. Crucial for responsive web design to ensure usability on various devices.
Story Points
A unit of measure used in Agile project management to estimate the relative effort required to complete a user story or task. Crucial for planning and managing workload within Agile teams.
Interactive Design
The design of interactive digital products, environments, systems, and services. Crucial for creating engaging and user-friendly digital experiences.
Continuous Delivery
A software development practice where code changes are automatically prepared for a release to production. Crucial for ensuring rapid and reliable deployment of updates.
a11y
Numeronym for the word "Accessibility" (A + 11 letters + Y), designing for ease of use by all people, ensuring equal access to those with disabilities. Crucial for ensuring inclusivity and compliance with accessibility standards.
Paradox of Choice
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction. Important for designing user experiences that balance choice and simplicity to enhance satisfaction.
Digital Twin
A digital replica of a physical entity, used to simulate, analyze, and optimize real-world operations. Essential for improving operational efficiency and decision-making.
Base Rate Fallacy
A cognitive bias where people ignore general statistical information in favor of specific information. Critical for designers to use general statistical information to improve decision-making accuracy and avoid bias.
Top-Down Product Strategy
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals. Crucial for ensuring strategic alignment and coherence across all levels of an organization.
Mapping
The process of creating visual representations of data or information to enhance understanding and decision-making. Essential for organizing information and making complex data accessible.
Customer Attrition
The loss of customers over a specific period, also known as customer churn. Important for understanding and addressing customer retention issues.
BML
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements. Essential for iterating quickly and efficiently to create products that better meet user needs and market demands.
Visual Cueing
The use of visual elements to draw attention to important information or guide user actions. Important for enhancing user experience and ensuring key information is noticed.
Naturalistic Observation
A research method that involves observing subjects in their natural environment. Crucial for gathering authentic data and insights into real-world behaviors and interactions.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time. Important for understanding how current thoughts influence user perception and decision-making.
RAD
Rapid Application Development (RAD) is a software development methodology that emphasizes quick prototyping and iterative delivery. Essential for reducing development time and adapting to changing requirements.
Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions. Important for gaining in-depth understanding of user perceptions and needs.
BRE
Business Rules Engine (BRE) is a software system that executes one or more business rules in a runtime production environment. Crucial for automating decision-making processes and ensuring consistency and compliance in digital products.
Story Mapping
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals. Essential for planning and prioritizing product features and ensuring alignment with user needs.
Continued Influence Effect
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected. Crucial for understanding and mitigating the impact of misinformation in design and communication.
A/A Testing
A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool. Important for validating the effectiveness of A/B testing tools and processes.
Pain Of Paying
The psychological discomfort experienced when parting with money, influenced by the payment method and context. Crucial for understanding spending behavior and designing payment systems that mitigate discomfort.
GIST Planning
Goals, Ideas, Steps, and Tasks (GIST) is an agile planning technique to break down projects into manageable parts. Essential for organizing and executing agile projects effectively.
Top-Down IA
An approach to information architecture that begins with high-level structures and breaks them down into detailed components. Helps in creating a clear and organized framework from the outset, ensuring consistency and coherence.
Maintaining State
The practice of preserving a user's data and settings between sessions in an application. Crucial for enhancing user experience by providing continuity and personalization.
Ethical AI Design
The practice of developing artificial intelligence systems that are fair, transparent, and respect user privacy and rights. Crucial for ensuring that AI technologies are developed responsibly and ethically.
Blue/Green Deployment
A deployment strategy that reduces downtime and risk by running two identical production environments, switching traffic between them. Crucial for ensuring seamless updates and minimizing disruptions in digital product deployment.
Collaborative Filtering
A recommendation system technique that makes predictions about user interests based on preferences from many users. Essential for personalizing user experiences and improving recommendation accuracy.
Viability Risk
The risk that the product will not be financially or strategically sustainable for the business, potentially leading to a lack of support or profitability. Essential for ensuring that the product aligns with business goals and can be maintained and supported long-term.
Atomic Design
A methodology for creating design systems by breaking down interfaces into their basic components (atoms, molecules, organisms, templates, and pages). Essential for creating scalable and maintainable design systems.