MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
13 topics found for
“intention vs. action”
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Transparency
The practice of being open and honest about operations, decisions, and business practices, fostering trust and accountability.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.