Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand. Essential for building strong customer relationships and fostering brand loyalty.
428 topics found for:
“interaction design”
Scatter Plot
A type of data visualization that uses dots to represent values for two different numeric variables, plotted along two axes. Essential for identifying relationships, patterns, and outliers in datasets used in digital product design and analysis.
BPMN
Business Process Model and Notation (BPMN) is a graphical representation for specifying business processes in a workflow, using standardized symbols and notations. Essential for creating clear, standardized diagrams that facilitate understanding and communication of business processes in digital product design.
Social Theory
The study of social relationships, structures, and processes. Important for understanding the impact of social dynamics on user behavior and designing for social interactions.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like. Important for understanding social influences and improving user engagement and marketing strategies.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase. Crucial for guiding user behavior and increasing engagement or conversions on digital platforms.
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions. Important for motivating user engagement and fostering desired behaviors.
Adaptive Interfaces
User interfaces that change in response to user behavior or preferences to improve usability and efficiency. Crucial for creating personalized and efficient user experiences.
Maintaining State
The practice of preserving a user's data and settings between sessions in an application. Crucial for enhancing user experience by providing continuity and personalization.
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high. Important for understanding decision-making processes and designing experiences that accommodate both states.
Behavioral Learning Theory
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change. Important for designing interventions that promote positive behavior change.
Turing Test
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human. Important for evaluating the intelligence of AI systems.
WCAG
Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by WAI to make web content more accessible. Essential for ensuring that websites are usable by individuals with disabilities, thereby promoting inclusivity and compliance with accessibility standards.
Multiple Classification
A method of categorizing information in more than one way to enhance findability and user experience. Crucial for improving navigation, search, and overall usability of complex information systems.
Data Visualization
The representation of data through graphical elements like charts, graphs, and maps to facilitate understanding and insights. Essential for making complex data accessible and actionable for users.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction. Important for building customer loyalty and enhancing brand reputation.
Content Design
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven. Crucial for ensuring that content is engaging, relevant, and effective.
Illusion of Control
The tendency for people to overestimate their ability to control events. Important for understanding user behavior and designing experiences that manage expectations.
Generation Effect
A phenomenon where information is better remembered if it is generated from one's own mind rather than simply read. Useful for designing educational and interactive content that enhances memory retention.
Guerrilla Testing
A quick and cost-effective usability testing method where feedback is gathered from users in informal settings, often in public places. Useful for gaining rapid insights into user behavior and improving designs iteratively.
Photo Study
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences. Important for gaining in-depth, visual insights into user contexts and behaviors.
Actor-Observer Bias
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character. Essential for helping designers recognize their own situational influences on interpreting user behavior and feedback.
10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page. Important for designers to quickly gauge initial user impressions and improve immediate engagement.
Group Attribution Error
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation. Crucial for understanding team dynamics and avoiding misattribution in collaborative settings.
Gaze Cueing
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior. Important for understanding visual attention and designing more effective visual cues in interfaces.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data. Crucial for gaining deep insights into user behaviors and motivations.
System One
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions. Important for understanding how users make quick decisions and respond to design elements instinctively, aiding in the creation of intuitive and user-friendly interfaces.
Histogram
A graphical representation of the distribution of numerical data, typically showing the frequency of data points in successive intervals. Important for analyzing and interpreting data distributions, aiding in decision-making and optimization in product design.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning. Important for understanding how emotions impact user decisions, aiding in more effective design and marketing.
Hallway Testing
An informal usability testing method where random passersby are asked to try out a product or feature and provide feedback. Essential for quickly identifying usability issues with minimal resources.
Gambler’s Fallacy
A cognitive bias where individuals believe that past random events affect the probabilities of future random events. Important for designers to understand user decision-making biases related to randomness.
Expectation Bias
A cognitive bias where individuals' expectations influence their perceptions and judgments. Relevant for understanding how expectations skew perceptions and decisions among users.
Incentive Theory
A theory of motivation that explains behavior as driven by a desire for rewards or incentives. Crucial for designing systems that effectively motivate and engage users.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time. Important for understanding how current thoughts influence user perception and decision-making.
Performance Load
The mental and physical effort required to complete a task, influencing user experience and performance. Crucial for designing systems that minimize cognitive and physical load, enhancing usability and efficiency.
Naturalistic Observation
A research method that involves observing subjects in their natural environment. Crucial for gathering authentic data and insights into real-world behaviors and interactions.
Usability
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use. Essential for creating products that are easy to use and meet user needs effectively.
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks. Crucial for designing engaging experiences that leverage task incompletion to maintain user interest.
Pessimism Bias
A cognitive bias that causes people to overestimate the likelihood of negative outcomes. Important for understanding user risk perception and designing systems that address irrational pessimism.
Wizard
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps. Crucial for improving usability and ensuring users can successfully complete multi-step processes.
Modality Effect
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality. Crucial for enhancing memory retention and understanding through multimodal presentations.
Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes. Crucial for understanding how memories and self-perception can be influenced by current perspectives.
System Two
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning. Crucial for designing complex tasks and interfaces that require thoughtful decision-making and problem-solving, ensuring they are clear and logical for users.
Instrumentation
The process of designing, developing, and managing tools and techniques for measuring performance and collecting data. Essential for monitoring and improving system performance and user experience.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others. Important for understanding social dynamics and designing systems that leverage social proof and peer influence.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them. Important for understanding user satisfaction and product attachment.
Self Reference Effect
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves. Important for designing personalized user experiences and enhancing memory retention.
InfoVis
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition. Crucial for transforming complex data into intuitive visual formats, enabling faster insights and better decision-making.
PoC
Proof of Concept (PoC) is a demonstration, usually in the form of a prototype or pilot project, to verify that a concept or theory has practical potential. Crucial for validating ideas, demonstrating feasibility, and securing support for further development in product design and innovation processes.
Levels-of-Processing Effect
A theory that suggests the depth of processing (shallow to deep) affects how well information is remembered. Important for designing educational content and user interfaces that enhance memory retention.
Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users. Essential for enhancing user engagement and satisfaction by delivering relevant experiences.
Tree Testing
A usability technique used to evaluate the findability and labeling of topics in a website's structure by having participants find specific items in a simplified text version of the site. Crucial for improving information architecture and ensuring users can navigate a website effectively.
Content Hierarchy
The organization of content in a way that prioritizes and structures information according to its importance. Crucial for ensuring that users can easily find and understand information.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively. Crucial for prioritizing development efforts and releasing valuable product increments quickly, balancing user needs with business objectives.
Depth of Processing
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level. Crucial for designing educational and informational content that enhances retention and understanding.
Decision Staging
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process. Useful for guiding users through complex decisions in a structured manner.
Present Bias
A cognitive bias where individuals give stronger weight to payoffs that are closer to the present time compared to those in the future. Important for understanding user time-related decision-making and designing systems that encourage long-term thinking.
Coach Marks
Visual cues or instructions integrated into an interface to guide users on how to use certain features or functionalities. Important for improving user onboarding and enhancing the user experience.
Enrichments
Features or elements added to enhance the functionality or user experience of a system. Crucial for improving user engagement and satisfaction by adding valuable enhancements.
Last Touch
The final interaction a customer has with a brand before making a purchase. Important for understanding which touchpoints drive conversions.