Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer. Essential for prioritizing leads and optimizing the efficiency of sales and marketing efforts by focusing resources on prospects most likely to convert.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later. Crucial for building user commitment and enhancing marketing and sales strategies.
The time it takes for a webpage to load and become interactive, impacting user experience and search engine rankings. Essential for improving user satisfaction and SEO performance.
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals. Useful for designing persuasive communications and ethical influence strategies.
Internet of Things (IoT) refers to a network of interconnected physical devices embedded with electronics, software, sensors, and network connectivity, enabling them to collect and exchange data. Essential for creating smart, responsive environments and improving efficiency across various industries by enabling real-time monitoring, analysis, and automation.
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal. Essential for evaluating and improving the navigational structure of a website.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users. Important for creating a consistent and engaging user experience that aligns with the brand identity.
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts. Recognizing the harm of this practice is important to protect user trust and avoid spamming their contacts.
The process of combining different systems or components in a way that ensures they work together smoothly and efficiently without disruptions. Essential for providing a cohesive user experience and ensuring the reliability of complex systems.
The use of biological data (e.g., fingerprints, facial recognition) for user authentication and interaction with digital systems. Crucial for enhancing security and user experience through advanced authentication methods.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics. Crucial for personalized marketing and improving user experience.
An AI model that has been pre-trained on a large dataset and can be fine-tuned for specific tasks. Essential for developing state-of-the-art NLP applications.
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details. Useful for communicating the value and structure of a digital product to non-technical stakeholders and aligning with market needs.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship. Crucial for informing customer acquisition strategies, retention efforts, and overall business planning by providing insights into long-term customer profitability.
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent. Important for understanding human perception and leveraging relatability in marketing and leadership.
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. Essential for validating product ideas quickly and cost-effectively, allowing teams to learn about customer needs without fully developing the product.
A navigation system that groups related links or content into clusters for easier access. Important for enhancing user experience by simplifying access to related information.
A design pattern that combines human and machine intelligence to enhance decision-making and problem-solving. Important for leveraging AI to support and amplify human capabilities.
A technology that uses GPS or RFID to create virtual boundaries around a geographic area, triggering actions when entered or exited. Crucial for providing location-based services and personalized user experiences in digital products.
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains. Essential for improving information findability, enhancing semantic interoperability, and supporting effective knowledge management in digital environments.
A tool used during brainstorming sessions to prompt and inspire creative thinking, often containing questions, scenarios, or constraints. Useful for facilitating structured ideation sessions and sparking new ideas.
ARIA attributes that define additional characteristics of elements, such as roles and relationships. Important for enhancing the accessibility and usability of web applications.
Numeronym for the word "Interoperability" (I + 14 letters + Y), the ability of different systems, devices, or applications to work together and exchange information effectively without compatibility issues. Crucial for ensuring compatibility and integration between systems.
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user. Important for enhancing user satisfaction and engagement.
The organizational structure and dynamics of teams within a company, designed to enhance collaboration and delivery. Important for optimizing team performance and project outcomes.
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other. Essential for integrating different systems and enabling functionality in digital products.
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles. Crucial for creating a consistent and recognizable brand presence.
The systematic computational analysis of data or statistics to understand and improve business performance. Essential for data-driven decision making in design, product management, and marketing.
The ability of a system to maintain its state and data across sessions, ensuring continuity and consistency in user experience. Crucial for designing reliable and user-friendly systems that retain data and settings across interactions.
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction. Important for optimizing the visibility, appeal, and persuasive impact of digital offerings, enhancing user experience, and driving conversions in online environments.
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue. Important for managing sales processes and predicting future sales.
The stages a customer goes through from awareness to purchase and post-purchase activities. Important for designing strategies that optimize customer acquisition, retention, and satisfaction.
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions. Crucial for understanding and mitigating the risks of extreme decision-making in group settings.
The process of linking language to its real-world context in AI systems, ensuring accurate understanding and interpretation. Crucial for improving the relevance and accuracy of AI-generated responses.
The process of tracking and managing potential customers from initial contact through to sale. Important for ensuring that leads are properly engaged and converted.
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites. Crucial for maximizing customer reach and engagement by leveraging diverse communication platforms in digital products.
Web Accessibility Initiative รป Accessible Rich Internet Applications (WAI-ARIA) is a set of guidelines for making web content and applications accessible. Essential for ensuring web accessibility and inclusivity for people with disabilities.
Technologies that enable machines to understand and interpret data on the web in a human-like manner, enhancing connectivity and usability of information. Essential for improving data interoperability and accessibility on the web.
ARIA attributes that notify assistive technologies about updates to parts of the web page that can change dynamically. Important for improving the accessibility of live or frequently updated content.
A brief overview of the main points or sections of a document or web page. Crucial for helping users quickly understand the key takeaways and decide whether to read further.
The process of optimizing content and website structure to improve visibility and ranking in voice search results. Important for adapting to the growing use of voice search and ensuring content is accessible to voice queries.
Actions, messages, or visuals that are consistent with the established brand identity and values. Essential for maintaining brand integrity and ensuring all communications align with brand standards.
A document that provides a high-level overview of a product, including its objectives, target market, key features, and requirements, used to guide development efforts. Essential for ensuring that all stakeholders have a clear and consistent understanding of the product.
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits. Essential for enhancing user retention and satisfaction by ensuring a smooth introduction to the product.
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels. Essential for personalized marketing and building deeper customer relationships.
Actions, messages, or visuals that do not align with the established brand identity and values. Important for identifying and correcting deviations from brand standards.
Guidelines that dictate how a brand should be presented across various media to ensure consistency. Crucial for maintaining brand integrity and ensuring uniformity in brand communications.
The Principle of Exemplars is an information architecture guideline that uses representative examples to illustrate content categories. Crucial for enhancing user understanding and facilitating content discovery.
The Principle of Disclosure is an information architecture guideline that promotes revealing information progressively as users need it. Crucial for managing complexity and preventing information overload.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others. Crucial for gauging overall customer sentiment and predicting business growth through customer advocacy.
Software Requirements Specification (SRS) is a detailed document that outlines the functional and non-functional requirements of a software system. Crucial for ensuring clear communication and understanding between stakeholders and the development team.
A set of algorithms, modeled loosely after the human brain, designed to recognize patterns and perform complex tasks. Essential for developing advanced AI applications in various fields.
AI systems that can dynamically adjust their behavior based on new data or changes in the environment. Important for developing systems that can respond to real-time changes and improve over time.
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales. Important for leveraging social media to enhance sales strategies.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies. Important for creating comprehensive marketing strategies that effectively promote digital products.
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome. This method is important for identifying key factors that influence performance and user satisfaction.
A type of bar chart that represents a project schedule, showing the start and finish dates of elements within the project. Important for planning and visualizing project timelines and dependencies.
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed. Crucial for understanding public opinion and customer feedback.
A strategic plan that outlines the goals, milestones, and steps needed to deliver a product that achieves desired outcomes incrementally, providing a clear path forward. Essential for guiding product development and ensuring alignment with strategic objectives.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback. Crucial for assessing user satisfaction and identifying areas for improvement in the product experience.