Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
The concept of providing flexible and adaptive user interactions based on user input and behavior.
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
The study of how individuals make choices among alternatives and the principles that guide these choices.
The tendency to give more weight to negative experiences or information than positive ones.