Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
99 topics found for
“interface personalization”
Information Scent
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Information Architecture
The structural design of information environments, organizing and labeling content to support usability and findability.
Assistive Technology
Hardware and software designed to assist people with disabilities in using computers and digital content.
Fresh Start Effect
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.