Information Architecture
The structural design of information environments, organizing and labeling content to support usability and findability.
The structural design of information environments, organizing and labeling content to support usability and findability.
Hardware and software designed to assist people with disabilities in using computers and digital content.
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
The practice of designing products, services, and environments with a focus on the overall user experience.
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.