Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text.
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.