Interaction Cost
The effort required for users to complete a task or interaction within a system.
The effort required for users to complete a task or interaction within a system.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
The mistaken belief that a person who has experienced success in a random event has a higher probability of further success in additional attempts.
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
Providing clear, concise, and relevant navigation options to help users find what they need quickly.
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.