Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
13 topics found for
“interviews”
Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.