Top-Down IA
An approach to information architecture that begins with high-level structures and breaks them down into detailed components.
An approach to information architecture that begins with high-level structures and breaks them down into detailed components.
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
A Japanese term for "mistake-proofing," referring to any mechanism or process that helps prevent errors by design.
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.