Brand Mark
A symbol, logo, or trademark used to identify a brand.
25 topics found for
“key differentiators”
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Worst Possible Idea
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.
Usability Risk
The risk that users will find the product difficult or confusing to use, preventing them from effectively utilizing its features.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.