ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
48 topics found for
“key metrics”
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Open Rate
The percentage of email recipients who open a given email.
Lead Conversion Rate
The percentage of leads that convert into customers.
Benchmarking
The practice of comparing performance metrics to industry bests or best practices from other companies.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Analytics
The systematic computational analysis of data or statistics to understand and improve business performance.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.