CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
12 topics found for
“lifetime value”
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.