First Touch
The initial interaction a customer has with a brand.
33 topics found for
“long-term brand engagement”
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Community Building
The process of creating or enhancing a community among individuals with common interests, goals, or values.
Cohesive Experience
A user experience that feels consistent and unified across different elements and touchpoints.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.