Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
33 topics found for
“long-term brand engagement”
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.