Social Theory
The study of social relationships, structures, and processes.
51 topics found for
“long-term relationships”
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
B2B
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
Cross-Selling
The practice of selling additional products or services to an existing customer.
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Forced Continuity
A dark pattern where a free trial ends and the user is automatically charged without warning.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
First Touch
The initial interaction a customer has with a brand.