Bait and Switch
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
49 topics found for
“long-term user interaction”
Usability
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
Onboarding
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
Cohesive Experience
A user experience that feels consistent and unified across different elements and touchpoints.
Forced Enrollment
A dark pattern where users are forced to sign up for an account to complete a basic task.
Maintaining State
The practice of preserving a user's data and settings between sessions in an application.
Trick Questions
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.
Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.