Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
A schedule of reinforcement where a desired behavior is reinforced every time it occurs, promoting quick learning and behavior maintenance.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
The initial interaction a customer has with a brand.
The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
The process of creating or enhancing a community among individuals with common interests, goals, or values.