Brand Touchpoint
Any interaction or communication between a brand and its audience.
49 topics found for
“long-term user interaction”
Social Theory
The study of social relationships, structures, and processes.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Hidden Subscription
A dark pattern where users are unknowingly signed up for a recurring subscription.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
State Persistence
The ability of a system to maintain its state and data across sessions, ensuring continuity and consistency in user experience.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.